Education and Services Hub

Course Title:

Course ID:

220724 0170 ADDE035PRA

Course Dates :

22/Jul/2024

 To

26/Jul/2024

Course Duration :

5

Course Location:

Istanbul

Turkey

Course Fees GBP £ :

Primary Price

£3,087.30

VAT may vary depending on the country where the course or workshop is held

Course Fees USD $:

Advisory Price

$3,950.00

VAT may vary depending on the country where the course or workshop is held

Course Category:

Professional and CPD Training Programs

Leadership, Management, Marketing, Strategy, Human Resources, Soft Skills

Course Certified By:

* Professional Training and CPD Programs
Leading to : Executive Diploma Certificate
Leading to : Executive Mini Masters Certificate
Leading to : Executive Masters Certificate

* ESHub CPD
* LondonUni - Executive Management Training
* Others

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services.

The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research.

It is a must for professionals who would like to explore marketing arenas for the first time or wish to refresh their marketing know-how.

Objectives

After completing this course, the attendees will be able to:
• Define the marketing framework of a business organization.
• Conduct marketing audits and analysis to better examine the micro and macro environments.
• Combine best practices, tools and models to implement an effective marketing and sales management system.
• Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
• Apply planning and the execution of advanced marketing strategies to enhance organizational results.

Who Should Attend?

The training course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals.

It is of special value to marketing managers in firms, businesses, organizations and institutions of all sizes
and in all sectors.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Week 1

DAY 1:
Marketing concepts
• Marketing management defined.
• Evolution of the marketing concept
• Differences between marketing and selling.
• Scope of marketing management
• Setting the scene: the marketing mix
• Using the 4Ps marketing mix model

DAY 2:
Marketing audit and planning
• Understanding the marketing environment
• Various marketing analysis techniques
• 'PEDSTLE' analysis
• 'SWOT' analysis
• The five forces model (M. Porter)
• Customer analysis
• Competitive analysis
• The marketing audit.
• Marketing planning

DAY 3:
Market segmentation, targeting and positioning.
• Market segmentation defined.
• Basis of market segmentation (B2C)
• Basis of market segmentation (B2B)
• Criteria for successful segmentation
• Market targeting
• Market positioning
• Steps in market segmentation, targeting and positioning.

DAY 4:
Marketing communication and campaigns
• Elements of the communication process
• Steps in creating a promotional campaign.
• The goals and tasks of promotion
• The 'AIDA' concept
• Setting the advertising budget
• The various media types.
• Media scheduling
• Evaluating promotional campaigns

DAY 5:
The Product Life Cycle (PLC): a strategic approach
• The PLC concepts.
• Marketing strategies for PLC
• The promotion mixes and marketing objectives
• Characteristics promotion mix elements.
• Promotion mixes strategies across the PLC
• Push and pull strategies.
Marketing research
• Marketing research defined.
• The marketing research process
• Secondary and primary data
• Questionnaire design
• Forms of survey research

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.